The E-commerce market in Japan

Why Japan ?

The Japanese economy is the world’s second largest after the U.S. economy. According to the Ministry of Economy Trade and Industry in Japan, in 2004, the annual expenditure for shopping on the Internet in Japan was approximately 5,6 trillion yen (US 48.7 billion dollars), making it roughly one-third the size of the US market, but the biggest in Asia, followed by South Korea and China.

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